About Us


More than Fruits and Vegetables

The Jovimer Group unites own farmers under well recognized brand with 100 years of experience from fruit and vegetable industry. Our dedication, passion and experience is inherited from father to son over the generations. The history of company goes nearly a century since 1918 when José Maria Vila Peiró started the family business. Throughout the years, the company had a different corporate names until 1997 when it became Jovimer Group.

Today we have seven official subsidiaries in various European and international locations.

Jovimer Group distributes not only high quality fruits and vegetables, but also delivers health and wellness.

Why Us?

We provide personalized attention to our clients and creating a lasting bond between our agricultures and the final customer.

To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.

Expansion into new markets, support healthy living.

Goliath, our brand of fruit and vegetables

Our representative brand has a history of nearly 100 years and it has established itself in the European market as a trustworthy brand.

With the expansion of Jovimer Group to other regions  like in the Middle East, GOLIAT is breaking the European borders ready to reach different international locations. Delivering high quality Spanish and Italian fresh products, as GOLIAT is already famous for, through several European supermarkets.